Pets are an evergreen market, with a constant stream of new pet owners needing advice, guidance and reassurance. Our cat care site provides this with articles targeting common questions asked by new cat owners like “how can I get my cats to share a litterbox” or “what things in my house are toxic to cats”.
Several of our team members are cat owners so we’ve had no trouble filling this site with useful, first-hand information.
Strategy
Content – Articles, product recommendations, cat care tips
Audience – All ages/genders
Income – Pay per click ads
Performance Metrics – Ad clicks
Partnership Opportunities – Influencers and cat care product manufacturers