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When designing a content strategy, one thing is a given. If your content is not relevant, isn’t of interest and/or doesn’t provide solutions, it has zero value. So how can we discover content that meets all 3 of the above criteria?

Welcome to Buzzsumo.

Buzzsumo is a platform to help us content creators find the best topics to create content about, that has good engagement across social and search. It is very easy to discover not only what is being searched, but also what is being posted and shared. This means that should you create a great video, blog or article on that subject that has valuable content, you have a higher chance of reaching your desired audience.

So, what does Buzzsumo so exactly? Well, lets take a look.